Dylan from Kickaboom cafe, Glenbrook, serves up a coffee.

There’s more to the Mountains than bushwalking, as shown by the #GoBlue campaign


29 Apr 2021

Open any travel magazine, lifestyle newsletter and what’s on guide, or scroll through the socials, and you are bound to see striking articles and imagery encouraging visitors to come stay and play in the Blue Mountains. This current wide-reaching media coverage is a result of the #GoBlue cooperative marketing campaign between Blue Mountains City Council, Destination NSW and Love NSW. 

Open any travel magazine, lifestyle newsletter and what’s on guide, or scroll through the socials, and you are bound to see striking articles and imagery encouraging visitors to come stay and play in the Blue Mountains. 

This current wide-reaching media coverage is a result of the #GoBlue cooperative marketing campaign between Blue Mountains City Council, Destination NSW and Love NSW. Destination NSW is the lead Government agency for the NSW tourism and major events sector. Love NSW is their marketing program encouraging people to stay ‘locally’ and spend ‘locally’ within New South Wales.

Blue Mountains Mayor, Cr Mark Greenhill, said: “The Blue Mountains is excited to welcome visitors back to our region. Now is the time to show people there is so much more to the Blue Mountains than wonderful bushwalking. We are a City of the Arts, home to creatives and entrepreneurs alike. We have some of the best fresh produce in the country and restauranteurs who know what to do with it. Now is the time to come, stay a while and discover the many facets of Blue Mountains life." 

This cooperative campaign was possible thanks to Blue Mountains City Council’s Economic Development and Tourism Service making a successful application for a Bushfire Community Recovery and Resilience Fund Grant (Stream 1).

The aim of this sophisticated campaign is to educate travellers about the many experiences and attractions the Blue Mountains has to offer, beyond the beautiful wilderness for which we are world-renowned. The campaign showcases the region’s café culture, restaurants, bars, boutiques and spas alongside activities like star gazing, forest bathing and wellness retreats. 

Journalists travelled to the Blue Mountains to participate in a wide range of Blue Mountains experiences to facilitate their content creation. Professional photography was also commissioned to ensure visually striking imagery with cut-through.
Coverage commenced in late March in time to leverage the Easter and school holidays and will continue into the middle of the year. Publications and profiles included Nine Traveller (the Sydney Morning Herald’s travel magazine), Time Out, Sitchu, and more.  

View the campaign by following the hashtags #visitbluemountains, #bluemountains & #GoBlue along with the @visitbluemountains handle.

 

Photo: We’re welcoming visitors to the Blue Mountains as part of current campaign with Destination NSW. Dylan serves up a coffee at Kickaboom, Glenbrook.
 

Contact details for the Corporate Communications & Marketing Program Leader:

Email: MediaUnit@bmcc.nsw.gov.au