What is Ecotourism? Why do we want to attract Ecotourists to our region?
Over the past few decades, travellers around the world have become increasingly aware of the environmental and social impacts that large scale visitation can have on tourism destinations.
With this heightened awareness has come an increased demand for ‘Ecotourism’ destinations which aim to reduce the carbon footprint not only of visitors, but of the tourism industry itself.
Following this trend, regions are seeking ways to attract new kinds of visitors - those that will stay longer, explore more, and in doing so, have a richer, more authentic visitor experience while making a far greater financial and emotional investment in the region.
Why gain ECO Destination Certification?
Gaining ECO Certification is a way for local tourism operators to demonstrate to visitors that the high quality, nature-based experiences they offer are backed by an industry-certified commitment to sustainability.